Use of Cookies

1. About this Cookie Policy

This page explains how Akademiet for personlig trening AS (“AFPT”, “we”, “us”, “our”) uses cookies and similar technologies on afpt.no and related subdomains. By using our website, you agree that cookies may be stored on your device as described below, unless you disable them in your browser or via our cookie settings (where available).

2. What are cookies?

Cookies are small text files stored on your device (computer, tablet, phone) when you visit a website. They are widely used to make websites work, improve performance, remember preferences, and provide information to site owners.

We may also use similar technologies such as tracking pixels and scripts (for example from Google and BentoNow) to understand how our services are used and to improve marketing and communication.

3. What types of cookies do we use?

a) Strictly Necessary Cookies

These cookies are required for the website and platform to function correctly. They cannot be turned off in our systems and are usually set in response to actions you take, such as logging in, filling out forms, or setting privacy preferences.

Examples (platform cookies):

• ultimate_trainer_session – keeps your session active and you logged in
• XSRF-TOKEN – security token used to protect forms (CSRF protection)
• cart_uuid – remembers your shopping cart between pages/visits
• cookie_consent – stores your cookie preferences so we don’t ask every time

If you block these cookies, parts of the site may not work properly.

b) Functional / Preference Cookies

These cookies remember your preferences and settings to improve your experience.

They may be used to remember:

• Language and interface preferences
• Display settings or previously chosen options
• Certain filters or selections so you don’t have to repeat them

c) Analytics & Performance Cookies (Google Analytics, etc.)

We use analytics cookies to understand how visitors use our website and learning platform so we can improve content, navigation, and performance.

Examples (Google Analytics):

• _ga, _gid, _ga_* – used to distinguish users and sessions

These cookies collect information in an aggregated and/or pseudonymized form. We do not use analytics data to identify individual users.

d) Marketing & Tracking Cookies (Google, BentoNow)

We use marketing and tracking technologies to measure the effectiveness of our campaigns and show relevant content and offers.

Google (Ads / remarketing / campaign tracking)

We may use Google technologies such as Google Ads, remarketing tags, and related cookies to:

• Understand which pages you visit on afpt.no
• Measure whether you arrived via an ad or campaign
• Track conversions such as sign-ups or purchases

BentoNow (email & site tracking)

We use BentoNow for email marketing and automation. BentoNow may set cookies or use tracking pixels to:

• See if emails are opened and links are clicked
• Understand which pages subscribers visit after clicking an email
• Trigger automations, for example follow-up emails based on visited pages or actions taken

These tools help us send more relevant communication and improve our marketing. You can opt out of marketing emails at any time.

4. Third-party cookies

Some cookies are set by third parties integrated into our website, for example:

• Google Analytics / Google Ads
• BentoNow (email marketing and automation)
• Embedded content such as videos, forms, or external scripts

These providers have their own privacy and cookie policies. We recommend reviewing them for more details on how they handle your data.

Stripe (payment processing)
We use Stripe to handle secure payments. Stripe may set cookies such as __stripe_mid to prevent fraud, remember your session, and ensure a safe checkout experience.

Vimeo (video player)
Our course videos may be delivered via Vimeo. When you view these videos, Vimeo may set its own cookies to enable playback, remember settings, and collect viewing statistics according to their own privacy and cookie policies.

5. How you can control cookies

Browser settings

You can block or delete cookies via your browser settings. The location of these settings varies by browser, but is usually found under “Settings”, “Privacy” or “Cookies”.

If you block all cookies, some functions of our website and platform (such as logging in, course progress, checkout) may not work correctly.

Email preferences (BentoNow)

You can opt out of marketing emails at any time by:

• Clicking the unsubscribe link in the footer of any marketing email, or
• Contacting us at [email protected]

Please note that we may still send essential transactional emails (such as order confirmations, receipts, and important account messages), as these are necessary to provide our services.

6. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example if we add new tools or change how we use cookies. Updated versions will be published on this page with an updated “Last updated” date.

Last updated: November 2025

7. Contact

If you have any questions about our use of cookies or tracking technologies, please contact us at:

AFPT AS
Email: [email protected]